JW Fat Loss Boss

Personalised fitness programmes designed to help you lose fat, build muscle, and feel your best—without sacrificing the life you love.

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Fitness Coach

Tired of Restrictive Diets That Don’t Work?

The key to lasting results isn’t about depriving yourself—it’s about finding a balance that works for you. Whether you’re looking to lose fat, build muscle, or simply feel your best, JW Fat Loss Boss programmes are designed to fit into your busy life.

Joe Wilson, founder of JW Fat Loss Boss, is a Lifestyle and Nutrition Coach based in Hull, dedicated to helping people transform their lives. Having reached his heaviest weight of 145kg, Joe made a life-changing decision, losing over 7 stone in just 11 months. As a father of six, including an autistic daughter born deaf, Joe truly understands the complexities of balancing family, work, and personal goals. From overcoming addiction and unemployment to becoming a coach, Joe’s journey is proof that anyone can achieve their best physical and mental health with the right mindset and support.

Joe before and after
I was 145kg at my heaviest and lost over 7 stone in 11 months

Achieve Your Fitness Goals with Flexible, Results-Driven Programmes

Joe offers 6, 8, and 12-week programmes tailored to help clients lose fat and build lean muscle without restrictive diets. His approach is built around sustainable lifestyle changes that fit into busy lives, empowering individuals to reach their fitness goals while maintaining balance. Whether you’re just beginning or seeking to improve your fitness, Joe’s programmes provide the tools and accountability to ensure long-term success.

  • Fat Loss/ Weight Management
  • Daily Accountability
  • Body Recomposition
  • Muscle Building
  • Resistance Training
  • Tailored Nutrition Plans
  • 1-1 Coaching & Support

Start Your Journey Today

Discover how personalised programs can help you lose fat, build muscle, and boost your confidence—all without restrictive diets. Get in touch with us today or fill out our enquiry form to take the first step toward a healthier, stronger you.

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Pricing

JW Fat Loss Boss’ 6-week, 8-week, and 12-week programmes are designed to give you everything you need to achieve your goals.  

6 Week Programme

£ 199 (or £66 with 3 Klarna payments)
  • Tailored Nutrition Plan
  • Custom Training Programme
  • 1 - 1 Coaching & Support
  • Daily Accountability
  • Weekly Check-ins
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8 Week Programme

£ 269 (or £89 with 3 Klarna payments)
  • Tailored Nutrition Plan
  • Custom Training Programme
  • 1 - 1 Coaching & Support
  • Daily Accountability
  • Weekly Check-ins
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12 Week Programme

£ 349 (or £116 with 3 Klarna payments)
  • Tailored Nutrition Plan
  • Custom Training Programme
  • 1 - 1 Coaching & Support
  • Daily Accountability
  • Weekly Check-ins
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Real Results

At JW Fat Loss Boss, we believe in real, lasting transformations that go beyond just numbers on a scale. Our clients’ incredible before-and-after results speak for themselves. These success stories aren’t about quick fixes or extreme diets—they’re the result of sustainable lifestyle changes, expert coaching and commitment. Take a look at the amazing journeys of those who’ve achieved their goals with our programs, and imagine what’s possible for you.

Client Success Stories

"I signed up with Joe after gaining weight on maternity leave after having my first baby. Going back to work in June, I realised I needed some serious routine and accountability to help shift the first stone. 5 weeks into my 6 week plan I was 6.2kg down and 6 inches off my hips! Joe has spoken to me over msg/voice notes everyday! Given me workouts that are possible for me to do at the gym aswell as at home to suit my lifestyle. I’m gaining confidence in the gym as I felt like I was a beginner al over again. Thank you Joe for your help and pep talks keeping me on track!"
Lucy
"We both just wanted to say a massive thank you for your help and guidance over the past 6 weeks, we couldn’t have done it without you!! We’d highly recommend you to anyone wishing to change their lifestyle!! We’ve both lost over 6kg each and are really pleased with the results. I am especially pleased with my result as I am menopausal, on HRT and had high cholesterol, which has now reduced massively!! Clearly following you plan and keeping it simple absolutely works!!! We are both really looking forward to our next 6 weeks with you after our holiday."
Daz & John
"12 weeks plan done with Joe! Genuinely couldn’t have done it without your support throughout! Done every diet known to man and tried every slimming trick in the book nothing has ever worked, apart from this!! Never felt like I’m starving, all done with weekly off plan meals and a few weekends on the beer!! 7kg down - 5.5inches off the waist and dropped two dresse sizes!! Never been happier absolutely buzzing with the results!! If your looking to lose weight highly recommend Joe! Will miss the daily voice notes and messages!"
Nat
"End of my 6 weeks with Joe, I have actually LOVED this experience, 1 stone down, half a million steps walked. New home exercises I can do around my kids. Started this 16 weeks after birth so had a bit of baby weight but gosh I feel so blooming good mentally it’s unreal. This journey is to be continued. Thank you so much Joe for your weekly chats and daily messages of support! Basically been my therapist for 6 weeks!"
Lucy
"12 Weeks down and just over 8kg gone forever! My age has worked against me but we’ve kept going. It’s been so demoralising some weeks but we’ve done it together and I’m so grateful to you Joe for having my back when I’ve been ready to give up! I never thought that at 52 I would be here, present and losing however slow the process is… let’s see what the next 6 weeks brings…"
Sarah
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Get In Touch

If you’re ready to learn more about how JW Fat Loss Boss can help you transform your body, we’d love to hear from you! Feel free to call or email us using the links below, or fill out the Body Transformation Application Form to get started. 

If you’re ready to take action now, you can sign up by purchasing one of the programme packages listed above. Joe Wilson is ready to answer any questions and support you on your health and fitness journey.

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